Audience targeting

Attract the right customers

Reach your ideal shopper with content marketing, through SEO, and on social media.


Build your audience and boost store traffic with Shopify’s built-in blog.

SEO tools

Help people find your store with SEO tools to edit title tags, meta descriptions, and product details.

Find out how to build your audience on Instagram with Shopify Compass

“Shopify makes it really easy to run a campaign… all I have to do is set my daily budget.”

Ryan | Longboard Living

Campaign creation

Promote your products

Create online marketing campaigns so the right people see your store—no experience needed.

Email marketing 

Create email campaigns from ready-made designs with Shopify Email.

Google Smart Shopping 

Set a daily budget and let Google’s technology run strategic campaigns for you.

Facebook Ads 

Use Shopify to choose an audience and feel confident you’re targeting ideal shoppers.

Marketing automation

Share the workload

Assign tasks and get marketing tips from your virtual assistant, Kit.

Marketing app 

Use Kit to boost awareness, drive sales, and email customers—all automatically.

Actionable insights

Improve your efforts

Reduce guesswork and make campaigns better over time.

Marketing dashboard reports

Track your campaign performance across all channels, from start to finish.

Tools to take your online marketing further

Award-winning support

Get the help you need, day or night, with 24/7 support.

Shopify App Store

Add marketing features to your business with apps that integrate directly with Shopify.

Shopify Experts

Hire a Shopify marketing expert to help you with everything from campaigns to SEO.