Sell lingerie online

Start, run, and grow your lingerie business

Get the training, tools, and support you need to build the lingerie business you’ve always wanted.

Everything you need to sell lingerie

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online lingerie store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your lingerie store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your lingerie business encounters.

Learn more about selling lingerie

  • To start selling lingerie online, determine what kind of lingerie you'll sell and who your target markets are. Then, choose from Shopify’s customizable website themes and templates to personalize your online store's look, feel and functionality. From there, create product listings with high-definition photos of your lingerie products, and customize your store's functionality by choosing preferred payment processors, apps, tools and more.

  • Shopify is an all-in-one commerce platform that can help you build your lingerie brand from the ground up. Social media integration allows you to connect and reach more customers through your social channels and promotional campaigns. And if you have a physical store, you can use Shopify POS to connect online and offline sales.

  • Yes, you can sell lingerie on Shopify. There are no marketplace fees, and your data is synced between the Shopify app and your online store, making it simple to run your business from your phone. Showcase lingerie sizes, colors, fabrics, and prices in product listings and across Shopify features, such as publishing content using Shopify's built-in blogging engine.

  • Lingerie product prices should consider overhead costs, design, brand and time spent. If you’re selling designer lingerie, the perceived value will work in your favor. Do market research to see what your competitors are charging, and use Shopify’s free profit margin calculator](/tools/profit-margin-calculator) to help price your products.

Scale your sales

Powerful apps

Showcase your lingerie with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your lingerie online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For lingerie businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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