Sell software online

Start, run, and grow your software business

Get the training, tools, and support you need to build the software business you’ve always wanted.

Everything you need to sell software

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online software store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your software store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your software business encounters.

Learn more about selling software

  • To sell software online, create a brand store on Shopify using over 70 themes and templates and customize your page as you see fit. Next, upload your software on your page and market it to a target audience using meta tags, hashtags, headings, and other efficient SEO tools on Shopify. You can also take advantage of Shopify’s social media integration to sell and market your software products to millions of potential online customers.

  • Shopify is your best bet for selling software online. You can upload digital copies of your software for customers to download and receive payments via top credit card options. Plus, the number and types of software you can upload on Shopify are limitless. Shopify’s product organization layout makes it easy for your customers to search and locate software too.

  • Yes, you can sell software on Shopify. You can host your business website on Shopify to enjoy enhanced marketing and navigation features, and the best part is, Shopify will never bill you based on the amount of traffic your website gets. Shopify enables you to seal deals via your mobile phone and send cart abandonment emails to customers that don't complete an order. You can also reach out to Shopify’s marketers for professional insights on boosting your software sales and building a stable online clientele.

  • To price your software, do some market research and learn about the value the software brings to the table. The best practice for pricing software is to analyze your competitors and calculate your costs using Shopify’s free profit margin calculator.

  • One good example of an online software store is Keychron, an IT company powered by Shopify that has enjoyed increased sales and website traffic, with the help of Shopify’s SEO tools.

Scale your sales

Powerful apps

Showcase your software with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your software online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For software businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month


Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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